{"domain": "hasbro.com", "user": "Import hasbro.com", "isWillingToRelocate": false, "isUserAuthenticated": false, "isUserETXCandidate": false, "isDomainETX": false, "isCareerPlannerEnabled": false, "isMyApplicationsEnabled": false, "showVeteranEmployerSignUp": false, "candidate": {"enc_id": 0, "fullname": "", "firstname": "", "lastname": "", "skills": [], "email": "", "phone": "", "location": "", "filename": null, "starred_positions": [], "resumeUrl": "", "onboardingCompleted": false, "isUserInPcsIjp": false, "linkedinUrl": ""}, "branding": {"enableTalentNetwork": 1, "showJobId": 1, "hideJobCart": false, "navBar": {"background": "#003c69"}, "links": {"blogs": ["https://corporate.hasbro.com/en-us/articles/hasbro_announces_new_nerf_line_in_partnership_with_minecraft", "https://corporate.hasbro.com/en-us/articles/eone_levar_burton_entertainment_to_develop_trivial_pursuit_gameshow_format_for_television", "https://corporate.hasbro.com/en-us/articles/hasbro_and_worlds_largest_lesson_empower_young_people_to_take_climate_action"]}, "companyName": "Hasbro", "postApplyText": "Thank you for your interest in Hasbro and for taking the time to apply. 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", "favicons": {"favicon": "https://static.vscdn.net/images/careers/demo/hasbro/1645486293::Hasbro+Favicon"}, "privacy": {"text": "I have read and agree to Hasbro's Data <a href='https://docs.hasbro.com/en-us/legal/applicant-supplemental-privacy' target=\"_blank\" target=\"_blank\">Privacy Policy</a>.", "button": "Agree", "title": "Data Privacy Consent"}, "custom_html": {"header": "    <style>.headerHasbro {background-color: #0F3C69 !important;width: 100%;z-index: 3;}\n    .headerHasbro ul {margin: 0;padding: 0;list-style: none;overflow: hidden; text-align:  left}\n    .headerHasbro li a {display: block;padding-right: 18px;text-decoration: none;font-size: 12px !important;font-weight: 700;line-height: 50px;color: #ffffff !important;}\n    .headerHasbro li a:hover,\n    .headerHasbro .menu-btn:hover {color: #ffffff !important; background-color: #00a8e0 !important}\n    /* menu */\n    .headerHasbro .menu {clear: both;max-height: 0;transition: max-height .2s ease-out;padding-right: 10px;}\n    /* menu icon */\n    .headerHasbro .menu-icon {cursor: pointer;display: inline-block;float: right;padding: 28px 20px;position: relative;user-select: none;}\n    .headerHasbro .menu-icon .navicon {background: #ffffff;display: block;height: 2px;position: relative;transition: background .2s ease-out;width: 18px;}\n    .headerHasbro .menu-icon .navicon:before,\n    .headerHasbro .menu-icon .navicon:after {background: #fff;content: '';display: block;height: 100%;position: absolute;transition: all .2s ease-out;width: 100%;}\n    .headerHasbro .menu-icon .navicon:before {top: 5px;}\n    .headerHasbro .menu-icon .navicon:after {top: -5px;}\n    /* menu btn */\n    .headerHasbro .menu-btn {display: none;}\n    .headerHasbro .menu-btn:checked ~ .menu {max-height: 300px;}\n    .headerHasbro .menu-btn:checked ~ .menu-icon .navicon {background: transparent;}\n    .headerHasbro .menu-btn:checked ~ .menu-icon .navicon:before {transform: rotate(-45deg);}\n    .headerHasbro .menu-btn:checked ~ .menu-icon .navicon:after {transform: rotate(45deg);}\n    .headerHasbro .menu-btn:checked ~ .menu-icon:not(.steps) .navicon:before,\n    .headerHasbro .menu-btn:checked ~ .menu-icon:not(.steps) .navicon:after {top: 0;}\n    /* 48em = 768px */\n    @media (min-width: 48em) {.headerHasbro li {float: left;}\n    .headerHasbro li a {padding-right: 15px !important;padding-left: 15px;padding-top: 15px;padding-bottom: 15px;}\n    .headerHasbro .menu {clear: none;float: right;max-height: none;}\n    .headerHasbro .menu-icon {display: none;}</style>\n    <header class=\"headerHasbro\">\n        <div class=\"container-fluid\" style=\"\">\n            <div class=\"row\">\n                <div class=\"col-xs-3 content-align-left\" style=\"padding-top: 12px;\">\n                    <a href=\"https://jobs.hasbro.com/\" style=\"display:inline-block\"><img class=\"logo\" src=\"https://static.vscdn.net/images/careers/demo/hasbro/1645486689::hasbro+career+site+logo.png\"> </a>\n                </div>\n                <div class=\"col-xs-9 content-align-center\">\n                    <div class=\"inner\">\n                        <input class=\"menu-btn\" type=\"checkbox\" id=\"menu-btn\" />\n                        <label class=\"menu-icon\" for=\"menu-btn\"><span class=\"navicon\"></span></label>\n                        <ul class=\"menu nav nav-pills\">\n                        <li class=\"\"><a href=\"https://corporate.hasbro.com/en-us\" title=\"\">OUR COMPANY</a></li>\n                        <li class=\"\"><a href=\"https://jobs.hasbro.com/\" title=\"\">OVERVIEW</a></li>\n                        <li class=\"\"><a href=\"https://jobs.hasbro.com/content/Life-at-Hasbro/\" title=\"\">LIFE AT HASBRO</a></li>\n                        <li class=\"\"><a href=\"https://jobs.hasbro.com/content/Locations/\" title=\" \">LOCATIONS</a></li>\n                        <li class=\"\"><a href=\"https://hasbro.eightfold.ai/careers/join\" title=\"\">STAY CONNECTED</a></li>\n                        </ul>\n                    </div>\n                    </div>\n                </div>\n            </div>\n        </header>", "page-footer": "", "footer": "<style>a,a:focus,a:hover, a:active { text-decoration: none; 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Collaborate with channel leads in NA (web team, digital products, entertainment, franchise etc) and APAC set leads to improve the consumer experience and forge newcomer pathways to improve conversion outside of but in conjunction with set release acquisition plans. Brand Be the APAC owner of the allocation and tracking of Advertising & Promotion (A&P) funds. Lead discussions with the licensing, business development, content, Arena and digital teams to provide information, sales materials and be the conduit for sharing information back with the Wizards of the Coast (WOTC) APAC teams. Lead and create annual planning sessions focused on priorities and strategies that are consistent but regionally nuanced across the APAC region in line with business strategy and Commercial teams. Product GTM reviews and assist local market direction where we focus on ROI and Brand awareness, as appropriate. Support the teams in moving to a long-term planning horizon with strong cadence planning and critical path to enable holistic business benefits to be attained. Lead discussions with the BI team in NA to analyse the existing data sets, identify new studies to be conducted in the region and recognise growth opportunities for the business. Lead Play Program development and build market execution plans that drive consumers engagement through to purchase. Build a Test & Learn model for play program optimisation and acceleration. Collaborate with the social and influencer managers to craft a clear brand tone to be used across social channels and identify influencers to concentrate on for longer term non-set specific acquisition messaging. Collaborate with sales teams to ensure a joined-up approach to key B2B events (incl. Work with the trade marketing to create and update marketing assets (static, video etc.) to help onboard and educate potential new fans and help bridge from Starter Kit to a secondary purchase. Guide the organised play team to establish the best strategy to deploy play programs across the region e.g. CommandFests, Play Seasons, pre-release, release, open house - with a view on the attendance figures, average player spend, player LTV and new player acquisition. Refocus the entire APAC org under a clear, simple and consistent 2025 strategy that feeds into global requirements whilst understanding and delivering on local market nuances. Help move us to a culture of excellence, teamwork and knowledge sharing, instead of regional tribes. Demonstrated ability in product marketing and/or product development essential. Expertise in developing innovative consumer products, preferably games. Expertise in communicating the strengths of a specific product to dependent teams downstream of production. Ability to drive projects forward within a highly matrixed organization: ability to provide clear and concise direction/feedback to partners and the ability to influence others to adopt their recommendations. Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. Knowledge of and passion for MTG a huge plus. Excellent verbal & written communication skills Evidence of ability to persuade, influence and negotiate. Ability to write effective briefs as well as the ability to probe and challenge. 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